Effective Date: January 21, 2026

South Coast MedSpa (SCMS) — 11645 Wilshire Blvd., Suite 1120, Los Angeles, CA 90025 — Phone: (310) 268-7979 — Email: info@southcoastmedspa.com

This Privacy Policy describes how SCMS collects, uses, discloses, and safeguards your personal information when you visit our Website or otherwise interact with us. It also explains your privacy rights under applicable law, including the California Consumer Privacy Act / California Privacy Rights Act (CCPA/CPRA). SCMS does not sell or share your personal information for cross-context behavioral advertising.

1. Information We Collect

1.1 Information You Provide Voluntarily

  • Name, email address, phone number
  • Appointment requests or inquiry details submitted via forms
  • SMS mobile number and opt-in consent (if applicable)
  • Communication history (email or SMS correspondence with SCMS)

Note: Website forms are intended for general contact and appointment purposes only — they are not designed to collect medical history, diagnoses, or other HIPAA-protected health information (PHI).

1.2 Automatically Collected Information (Analytics)

SCMS uses Google Analytics 4 (GA4) and does not use Meta (Facebook) or similar pixels. Automatically collected data may include:

  • IP address (anonymized or truncated), approximate geolocation (city/state inferred from IP)
  • Device type, operating system, browser type/version
  • Pages visited, links clicked, time and duration of visits, referral source, conversion events
  • Errors or crash logs, aggregated site usage metrics

1.3 Cookies and Tracking Technologies

We and our analytics vendors may use cookies, web beacons, embedded scripts, and other standard tracking technologies for the purposes described below. You can manage or disable cookies via your browser settings (though some functionality may be impaired).

2. How We Use Your Information

SCMS uses collected information to:

  • Respond to inquiries and appointment requests
  • Send communications via email or SMS (with your consent)
  • Provide and improve our services and customer experience
  • Analyze Website usage and performance to optimize design and content
  • Detect and prevent fraud, abuse, or other illegal or unauthorized activity
  • Maintain internal records and comply with legal obligations

SCMS does not sell your personal information or use it for third-party cross-context behavioral advertising.

3. How We Share Information

SCMS may share information only in the following circumstances:

  • With service providers (e.g., website hosting, analytics, CRM, SMS vendors) that assist us in operating the Website or managing communications
  • With medical or administrative staff as needed for scheduling or treatment, if you become a patient (in compliance with applicable medical privacy laws)
  • With law enforcement or other authorities when required by law or to respond to legal process, prevent wrongdoing, or protect safety
  • In connection with a business transaction (e.g., sale or merger), in which case only permitted information will be transferred and subject to confidentiality

We do not sell or “share” your personal information for cross-context third-party advertising or marketing.

4. Your Privacy Rights (If You Are a California Resident)

If you are a California resident, you have the following rights under CCPA/CPRA — subject to verification and applicable exceptions:

  • Right to Know: Request information about what personal data we have collected, used, disclosed, or sold about you.
  • Right to Delete: Request deletion of your personal data, subject to certain retention exceptions.
  • Right to Correct: Request correction of inaccurate personal data.
  • Right to Opt Out of Sharing/Selling: You may opt out of any future sale or sharing of your data (though SCMS does not share or sell for advertising).
  • Right to Limit Use of Sensitive PI: SCMS does not collect “sensitive personal information” as defined by CPRA.
  • Right to Non-Discrimination: You will not be discriminated against for exercising your rights.

To exercise these rights, contact us at:

Email: info@southcoastmedspa.com
Phone: (310) 268-7979

We may require verification of identity before fulfilling requests. You may also authorize an agent to make requests on your behalf with proper verification.

5. SMS Messaging & Consent (TCPA)

If you opt in to receive SMS messages from SCMS:

  • You consent to receive texts related to appointments, reminders, promotions, or business communications.
  • Frequency varies; message/data rates may apply.
  • Reply STOP to opt out; reply HELP for assistance.
  • Consent is not required to obtain services.

SCMS does not share or transfer your mobile number or consent status to third parties for marketing.

6. Data Security & Retention

SCMS uses reasonable technical, administrative, and physical safeguards to protect personal information from unauthorized access, disclosure, alteration, or loss. However, no system can guarantee absolute security.

We retain personal information only as long as needed to fulfill the purposes for which it was collected, provide services, comply with legal and business obligations, or as otherwise permitted under applicable law.

7. Children’s Privacy

The Website is not aimed at or intended for individuals under the age of 13. SCMS does not knowingly collect personal information from children under 13.

8. External Links

The Website may contain links to external third-party sites. SCMS is not responsible for the content or privacy practices of those sites.

9. Accessibility Statement

Website Accessibility: SCMS is committed to making our Website accessible to all users, including people with disabilities, in accordance with the Americans with Disabilities Act (ADA) and other applicable laws.

If you have difficulty using or accessing any part of the Website, or require accommodation (e.g. larger text, screen-reader friendly content, alternative formats), please contact our Accessibility Manager at (877) 650-7267 or via our Contact Email. We will make reasonable efforts to provide you with the information in an accessible format.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post the revised version on the Website with a new “Effective Date.” Your continued use of the Website after such changes constitutes acceptance of the updated policy.

11. Contact Us

South Coast MedSpa
11645 Wilshire Blvd., Suite 1120
Los Angeles, CA 90025
Phone: (310) 268-7979
Email: info@southcoastmedspa.com

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Accessibility: If you are vision-impaired or have some other impairment covered by the Americans with Disabilities Act or a similar law, and you wish to discuss potential accommodations related to using this website, please contact our Accessibility Manager at 877-650-SCMS.